The Founders
Robert
16+ years in global iGaming. Betfair · Betsson · Tipico · Moonspin · MonkeyTilt · Mango Gaming. Licensing, payments, UX, marketing, and commercial strategy across crypto and fiat. Co-Founder of 3 online gaming businesses.
rob@donttell.coKeith
Architected 3 PAM (Player Account Management) systems from MVP to scale. Grew one operation from 4 to 150 staff, reaching 220,000+ monthly active users. Casino, sportsbook, fiat & crypto. M.Sc. Astroinformatics.
keith@donttell.coOverview Deck
Download SlidesTrademark
Don't Tell My Wife
This trademark covers the proprietary brand name "Don't Tell My Wife" across the European Union, guaranteeing exclusive marketing, operating, and software distribution rights for online casino, betting, and gamification services.
Intellectual property is a critical moat for our organic client acquisition engine. By securing the trademark in key European territories, we protect our streaming networks, media brands, and platform identities from copycat operations.
Don't Tell My Wife
This trademark is currently filed and actively processed with the United States Patent and Trademark Office, ensuring protection as we scale our streaming coverage and prediction services into U.S.-licensed jurisdictions.
Covering software platforms, gaming applications, community channels, and apparel, this trademark forms the cornerstone of our global expansion plans, specifically protecting our social-first marketing assets.
Financials & Competitive Landscape
The market has been funding platforms and inexperienced founders with no moat at enormous valuations. We are looking for a seed investment of €4m to grow the business on our proprietary stack, real USPs, highly experienced team, and a product ready to market, aiming at generating a 490% return in 2 years.
Valuation & Competitor Benchmarks
| Company | Raised | Valuation | Product / Tech Status |
|---|---|---|---|
| MonkeyTilt | $90M | ~$150M | No USP · No proprietary tech |
| Bluff | $21M | Undisclosed | Minimum features · Poor conversion |
| Yeet | $7.75M | Undisclosed | No variety · No USP |
| DON'T TELL | €4.0M (Target) | Seed Round | Proprietary PAM, AI Prompt Betting, Gamified Companion, Ready-to-Market |
Use of Funds Allocation
Allocation of the proposed €4,000,000 Seed Investment
Key Highlights:
- High capital efficiency: We bootstrapped the core tech stack, so seed funding is directed straight to growth and viral acquisition.
- Low User Acquisition Costs: Leveraging the natural virality of the "Don't Tell My Wife" streaming and social assets.
- Targeting 490% ROI: Clear, model-driven business forecast supported by industry-leading conversion ratios.
Brand Guidelines
The DON'T TELL identity revolves around high-impact entertainment, direct communication, and premium visual components. Our brand represents a clear alternative to generic, plain gaming architectures.
Branding Elements
The logo leverages a bold, high-contrast monospace aesthetic to reinforce authenticity.
Typography Guidelines
Tone & Messaging
We speak directly to the modern gaming audience. There are no technical jargon overrides, no corporate excuses—we prioritize absolute transparency and entertainment value.
"Every win is a clip. Every session is a shareable moment. We don't buy our way in, we amplify relatable and fun content across target audiences."